Premium Italian Coffee Brand will Help Empower Young People Across the Nation Through Mentorship
NEW YORK, April 12, 2023 /PRNewswire/ — Lavazza, the 127-year old iconic Italian coffee company, continues its dedication to serving communities, and creating change, by donating 10% of all purchases (up to $50,000) on Lavazzausa.com beginning today through June 30, 2023 to Big Brothers Big Sisters (BBBS). Lavazza’s donation will support BBBS’ work to empower all young people to reach their full potential through the power of mentorship. This announcement comes off the heels of the innovative coffee brand’s partnership with Jeremy Renner’s highly anticipated ‘Rennervations’ series, premiering on Wednesday, April 12th exclusively on Disney+.
Rennervations is a four-part original series produced by Disney Branded Television for Disney+ where Renner and his team of expert builders use their skills to reimagine decommissioned vehicles and rebuild them into mind-blowing creations that serve and impact communities around the world, including his hometown of Reno, Nevada. In Reno, Renner and his team transform a decommissioned shuttle bus into a mobile community center to support Big Brothers Big Sisters of Northern Nevada as they continue to provide impactful mentorship opportunities for local youth.
Renovating and repurposing vehicles for a greater cause, the Rennervations team starts their day off right, by seeing every morning as an opportunity to create change and create lasting impacts on communities. Sharing that same mission, Lavazza provided premium coffees to the build crew throughout the series, helping fuel their days while also doing good.
As a brand that is dedicated to serving the youth, and helping communities, Lavazza will aim to raise $50,000 to benefit BBBS. The brand also has a longstanding partnership with Save the Children and their training program, A Cup of Learning, is dedicated to helping young people from disadvantaged social groups find job opportunities in the world of coffee. The foundation’s programs aim to improve coffee yield and quality, promote both entrepreneurship among growers and improvements in their living standards, encourage gender parity and the involvement of the new generations.
“We are thrilled to partner with Disney+’s ‘Rennervations’, and Big Brothers Big Sisters to amplify their work of providing opportunities for today’s youth and the generations to come,” shared Camille Vareille, VP – Head of Marketing Americas at Lavazza Group. “At Lavazza, we are committed to helping communities and this partnership with Big Brothers Big Sisters aligns with our broader efforts to support youth initiatives and ensure every child has the right to grow up healthy and in safe conditions.”
“Through our partnership with Lavazza, we’re continuing to invest in the power and potential of the next generation,” said Adam Vasallo, Chief Marketing Officer at Big Brothers Big Sisters of America. “We’re excited to welcome Lavazza as a national partner and thankful for their generous donation that will fuel our mission, create mentorship connections and empower young people across the country.”
To bring more awareness to Renner’s impactful new series, Lavazza is running co-branded promotional spots beginning now through early May.
About Lavazza Group: Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup. Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social and environmental – which has always been a benchmark for guiding corporate strategies. “Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.
About Big Brothers Big Sisters: Founded in 1904, Big Brothers Big Sisters is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit: www.bigbrothersbigsisters.org.
About Disney+: Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
About Disney Branded Television
Disney Branded Television encompasses the creative storytellers and production and content marketing teams responsible for Disney-branded television series, movies and other programming spanning live-action, animated and unscripted formats. The group fuels the Disney+ streaming platform and Disney Channel, Disney XD and Disney Junior linear networks with content geared toward kids, tweens, teens and families, with stories that are imaginative, aspirational and reflective of their world and experiences. Recent projects include “High School Musical: The Musical: The Series,” “Monsters at Work,” “The Mysterious Benedict Society” and “Marvel’s Spidey and his Amazing Friends.” Disney Branded Television has created some of the most iconic and award-winning properties and franchises, including Peabody Award winners “Doc McStuffins” and “The Owl House”; Emmy Award winners “Big City Greens” and “Elena of Avalor”; the beloved “Mickey Mouse” cartoon shorts plus the Disney Channel Original Movie (DCOM) franchise, comprised of more than 100 titles.
Originally published at https://www.prnewswire.com/news-releases/lavazza-continues-its-mission-to-serve-communities-in-collaboration-with-disneys-rennervations-and-through-a-new-partnership-with-big-brothers-big-sisters-301795062.html
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