Inspired by Dadaism + mathematics + much more,ARC LUOuses fashion to explore philosophy + creative concepts. The labels most recent collection, In-arti-culate, focuses on the perception of art and how it shifts from person to person. These themes are not hidden; throughout much of the collection, imagery of toilets makes a prominent appearance a bold move that shows the brands willingness to explore topics not often covered in the fashion world.
How does your brand position itself on the international market?
An opinion leader who is working on the costume designing.
How the brand was born and how many people are involved in the team now?
My brand Arcluo were born during the pandemic. Many brands closed, which means less competitors and new opportunities. I dont think there is a fashion brand with long history in China yet.
What do you think is the biggest challenge for a young brand right now?
Sustainable output. Strike a balance between attention and the wearable design.
How do you want to achieve the long-lasting concept for your brand?
Establish long-term cooperation with buyers and develop the fans economy.
How do you determine what is durable design?
Convenient, collectable and comfortable clothes.
What happens to that part of a production that does not get sold?
Presell or discount.
How far do you go in terms of sustainability?
Fashion is not necessity, clothes are.
The key of Environmental protection is about the thoughts of consumers, while, the concept of environmental protection itself is conflicted with the promotion of consumption.
The essence of the sustainability is to lower peoples desire to buy. There are many options for manufacturers to change, the application of the environment-friendly material, the energy saving of production and the adjustment of design version (for instance, zerowaste). They have to change, as the consumers change. What really need to adjust is what and how to advertise.
As a designer, I hope that my work is either a work of art, expressing a certain idea, or a classic item that can be kept in the closet for a long time.
Where could you serve as a role model for others?
Build up the ability to learn quickly and respond quickly to the changes.
How fashion industry nowadays can help more the creatives?
As a matter of fact, there already are so many opportunities. For examples, contests, like lvmh, fashioneast and vfiles, can help designers to get various resources.
Can you tell us a little bit about your references for the Spring/Summer 2020 Collection?
My theme for this season is “in-arti-culate”, which focuses on how people perceive artworks. I referred to the shape and structure of artwork Fountain from Duchamp. It is about whether ordinary things can also become masterpiece of art, and it has aroused a series of discussions among people. I hope to deliver a message: Are we get too used to the things around us and a certain concept we recognize?
How do you want people to feel when they wear your clothes?
They would like to wear it every day.
Which was your best-selling piece from your Fall/Winter 2019 Collection?
How do you choose the agencies that represent your brand for sales and press office?
Whether they have worked with other brands that are similar to mine, their popularity and how they work.
What advice can you give to young designers regarding the sales?
Make a moderate price based on the features of the brand and cooperate with more people.