Tuesday, October 15, 2024

Rolf Ekroth SS24 at Copenhagen Fashion Week

Rolf Ekroth SS24 Spring/Summer 2024 Collection at Copenhagen Fashion Week

For Spring Summer 2024, Rolf Ekroth embarks on an introspective journey guided by the notion of missing. Inspired by the myriad interpretations of the word, he employs meticulously draped ankle-grazing aprons, oversized silhouettes and delicately hand-painted patterns

to both connect to his cultural heritage and capture an ever-present nostalgia that echoes through generations.

The collection converges at the crossroads of Ekroths own longing for the 1990s of his pastel- coloured youth, his parents memories of the delicate 1960s, and his grandparents yearning for a bygone yet persistently present past. Ekroths vision balances lighthearted irony with heartfelt empathy, all viewed through a lens tinted with rose-coloured hues.

The evocative concept of rose-tinted glasses takes form in a meticulously repeated rose motif found in prints and details. Like a thread that weaves together generations of cultural apexes, the rose serves as both a figurative and literal bridge, linking seemingly unconnected references from the beloved video game Zelda to the unassuming elegance of 1930s Scandinavian women who toiled in the fields.

The collections prints bloom with three distinct hand-painted rose patterns that borrow their visual language from traditional paintings of rose gardens. Their visible brushstrokes become an ode to a life lived away from screens. Breezy pastels borrowed from Ekroths memories of the 1990s, and dark woollen tartans complement the rose motifs.

Ekroth pays tribute to the hardworking countryside people of past generations through the elongated silhouettes of utilitarian aprons and workwear dresses. Notably, he reimagines his friendship bracelets as miniature alpha-woven pendants that adorn the garments, hung in respect for traditional Nordic handicrafts. In totality, the collection becomes an imagined series of nostalgic moments not tediously realistic nor foolishly romantic either.

Though nostalgic and romantic, the collection remains fundamentally utilitarian. Ekroths signature oversized jacket, reminiscent of a roomy hunting jacket passed down through generations, envelopes its wearer in nostalgia. The jackets emotional resonance is bolstered by practical details: a warm flannel lining, spacious pockets, and durable cotton. Meanwhile, a dress woven from bronze chain a key piece created in collaboration with iconic Finnish jewelry brand Kalevala reveals a lace-like rose pattern when juxtaposed against a dark underdress.

In keeping with the theme of the collection and inspired by Kalevalas 85-year cultural heritage, the collection features hoodies which echo street fashion of the 80s and 90s. The various faded colours and retro cuts are complemented with a piece of unique recycled Kalevala Preloved jewelry.

Runway looks

24Fashion TV Rolf Ekroth SS24 001 1692024181 jpg24Fashion TV Rolf Ekroth SS24 002 1692024184 jpg24Fashion TV Rolf Ekroth SS24 003 1692024187 jpg24Fashion TV Rolf Ekroth SS24 004 1692024189 jpg24Fashion TV Rolf Ekroth SS24 005 1692024193 jpg24Fashion TV Rolf Ekroth SS24 006 1692024195 jpg24Fashion TV Rolf Ekroth SS24 007 1692024198 jpg24Fashion TV Rolf Ekroth SS24 008 1692024201 jpg24Fashion TV Rolf Ekroth SS24 009 1692024204 jpg24Fashion TV Rolf Ekroth SS24 010 1692024208 jpg24Fashion TV Rolf Ekroth SS24 011 1692024211 jpg24Fashion TV Rolf Ekroth SS24 012 1692024213 jpg24Fashion TV Rolf Ekroth SS24 013 1692024216 jpg24Fashion TV Rolf Ekroth SS24 014 1692024220 jpg

Photo: Press Rolf Ekroth

More on: @rolf_ekroth

By Senior Fashion Editor 24FashionTVChristina V Henningstad @christina_henningstad

author avatar
NY Editor

Similar Articles

business banners

Most Popular