Zachary Levi thinks marketing is the biggest issue facing Shazam: Fury of the Gods, saying it should be marketed to families.
Although Shazam: Fury of the Gods has its fans, it’s hard to deny that the sequel has already become a box-office disappointment just days after its release. Earning just $30 million in its domestic debut, the movie has a ways to go before it even gets to the point where it can break even. Shazam star Zachary Levi took to Twitter to say that the biggest issue they’re having is marketing.
“I think the biggest issue we’re having is marketing,” Zachary Levi wrote. “This is a perfect family movie, and yet a lot of families aren’t aware of that. Which is just a shame.” The actor also acknowledged a fan who said that the failure of Shazam: Fury of the Gods will make Snyderverse fans happy. “There is no denying that at the moment there are many Snyder fans who are happy for the failure of your film and many of them wish that everything that is to come fails just for not continuing with the films of their director,” the fan wrote. “This is also true,” Levi responded. “Sad, but true. How much that actually affects the box office is anyone’s guess.“
Shazam: Fury of the Gods director David F. Sandberg also recently commented on the mixed reviews that the sequel has received. “On Rotten Tomatoes I just got my lowest critic score and my highest audience score on the same film,” Sandberg wrote. “I wasn’t expecting a repeat of the first movie critically but I was still a little surprised because I think it’s a good film. Oh well.” The movie is currently sitting at 52% on Rotten Tomatoes, but its audience score is much higher at 88%. Sandberg continued, “As I’ve been saying for a while now I’m very eager to go back to horror (as well as trying some new things). After six years of Shazam I’m definitely done with superheroes for now.“
“Bestowed with the powers of the gods, Billy Batson and his fellow foster kids are still learning how to juggle teenage life with having adult Super Hero alter-egos,” reads the official synopsis. “But when the Daughters of Atlas, a vengeful trio of ancient gods, arrive on Earth in search of the magic stolen from them long ago, Billy—aka Shazam—and his family are thrust into a battle for their superpowers, their lives, and the fate of their world.”
Shazam: Fury of the Gods is now playing in theaters. You can check out a review from our own JimmyO right here, and be sure to let us know what you thought of the film as well. Do you think Zachary Levi is right in saying that marketing is the biggest issue facing the Shazam sequel?
Originally published at https://www.joblo.com/shazam-fury-of-the-gods-zachary-levi-marketing/