Friday, June 21, 2024


Affordable luxury jewelry brand unveils rebrand two years after inception with new everyday luxury ethos

NEW YORK, June 2, 2023 /PRNewswire/ — Today, Anna Zuckerman, the purveyor of affordable luxury jewelry, announces its rebrand with its first-ever brand campaign, “A to Z,” unveiling a new ethos of embracing a lifestyle of living and accessorizing boldly, every day, for every occasion. The campaign focuses on finding luxury in everyday life and allows women to wear statement jewelry whenever and wherever they desire.

“Women should feel celebrated every day and accessorize accordingly. We like to say that our jewelry is empowering, sparking instant joy and inspiring boldness in those who wear it,” says Anna Zuckerman, Founder of Anna Zuckerman. “My motto has always been ‘Why wait?’ I encourage women to embrace their glamorous side, stand out, and never wait for a specific occasion to spoil themselves.”

The new Anna Zuckerman brand will address a gap in the jewelry category by offering both statement and subtle pieces at affordable prices for all occasions including casual everyday wear, work, resort, special occasions and more. With market trends and industry demand shifting towards lab-grown diamonds and gem materials, Anna Zuckerman sees an opportunity to emphasize its commitment to accessible luxury jewelry and expand its target consumer demographic.

A favorite of Hollywood celebrities including Meghan Trainor, Kris Jenner, Bebe Rexha and Becky G, the rebranding will make high-end jewelry more accessible to a broader audience, offering high-quality pieces without the high-end price tag. The brand’s “A to Z” campaign will highlight making glamorous jewelry more affordable, allowing consumers to incorporate it into their everyday lives.

Anna Zuckerman believes that jewelry should be an expression of personal style and individuality, unrestricted by traditional guidelines, empowering individuals to forge their own unique paths in the world of fashion and self-expression.

The brand will implement an innovative marketing strategy to support the “A to Z” brand campaign. This includes updating the website, refreshing all social media channels and launching a broader content campaign featuring a hero brand video. Over the next few months, the brand will also be debuting the new campaign at industry trade shows, entering into new retail categories and continuing programming to cultivate a community of celebrity brand fans.

About Anna Zuckerman

Founded in 2020 in Boca Raton, Florida, Anna Zuckerman’s mission is to define sustainable demi-fine jewelry by offering the same precious look and feel of luxury at an accessible price point while helping to reduce ecological damage and destruction from material wastage. By repurposing salvaged lab-grown diamonds and gem materials that would otherwise go to waste, the Anna Zuckerman collection creates new beauty while extending the life cycle of existing materials through Diamond Crystalline™, a man-made gem that is so remarkably similar in appearance to a genuine diamond; it takes a trained eye to spot the difference. The process starts by hand selecting the highest-grade cubic zirconia and coating it with tiny particles of lab-grown diamonds, crystallizing the entire stone through a vaporization process of extreme heat and pressure conditions. The result ensures that the gems never get cloudy or foggy and always maintain a brilliant sparkle comparable to diamonds. Anna Zuckerman offers Diamond Crystalline gems in a variety of colors, shapes, and sizes, providing customers with a wide range of options to choose from, crafted only in precious sterling silver finished with platinum or 18k gold. The Anna Zuckerman Diamond Crystalline is not just a product but a symbol of progress and innovation. It represents a new way of thinking about luxury and sustainability, leading the way to a new era of luxury, free from the harmful effects of mining and destruction.

SOURCE Anna Zuckerman

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