Friday, June 21, 2024

Denim Jeans Market size is set to grow by USD 2.28 bn from 2023-2027, expanding retail space to boost the market growth, Technavio

NEW YORK, May 10, 2024 /PRNewswire/ — The global denim jeans market size is estimated to grow by USD 2.28 bn from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of over 6.71% during the forecast period. 

For more insights on the forecast market size and historic data (2017 – 2021) – Buy Report

Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6.71%

Market growth 2023-2027

USD 2.28 billion

Market structure


YoY growth 2022-2023 (%)


Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key countries

US, China, Japan, Germany, and France

Key companies profiled

American Eagle Outfitters Inc., AG Adriano Goldschmied Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana SRL, EDWIN Europe GmbH, Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., The Gap Inc., and G Star Raw eStore BV

Market Driver

The denim jeans market experiences significant demand, driven by various factors such as styles, baby boomers, size range, waistband adjusters, and consumer preferences for loose-fitting clothes. This demand, fueled by the women population and rising standards of living, leads to extensive resource usage, including water, chemicals, electricity, and raw materials like cotton. Consequently, environmental concerns arise due to the depletion of resources and dependency on scarce materials. To mitigate these issues, denim recycling using textile wastage is employed, converting shredded waste into fiber for yarn production. Despite the use of materials like plastic in denim production by vendors like Levi Strauss, consumer awareness and e-commerce platforms are driving the market towards more sustainable practices. Keywords: denim jeans market, styles, baby boomers, size range, waistband adjusters, consumer preferences, women population, standards of living, denim recycling, textile wastage, raw materials, cotton, consumer awareness, e-commerce platforms. 

Market Challenges

  • The denim jeans market faces intense competition, as consumers’ preferences shift towards various types of bottom wear, including dresses, leggings, and athletic and yoga pants. These alternatives offer multi-functional benefits and have taken up the majority of retail space. Poor quality denim, characterized by issues like early fading, wear and tear, shrinkage, and odor, further disappoints customers. Key players in the denim industry, such as Levi Strauss, Kontoor Brands, Wrangler, Lee, Spinoff, and Vans, must address these challenges by focusing on eco-friendly denim jeans with antimicrobial properties and maintaining consistent product quality to regain consumer trust.

Research report provides comprehensive data on impact of trend, driver and challenges – Request a sample report!

Segment Overview 

This denim jeans market report extensively covers market segmentation by

  1. End-user 
  • 1.1 Men
  • 1.2 Women
  • 1.3 Children
  • Distribution Channel
  • Geography 
    • 3.1 APAC
    • 3.2 North America
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Middle East and Africa

    1.1 Men- The denim jeans market is a significant segment of the textile industry, with men being a key consumer group. Denim fabric, a durable and versatile textile, is the primary material used in producing denim jeans. Exporters and importers play a crucial role in the global denim jeans trade, supplying leading brands such as Levi Strauss and its Levi’s label, Kontoor Brands with Wrangler and Lee, Spinoff, Vans, and others. Preferences for denim jeans styles vary among consumers. Baby boomers may lean towards classic denim collections with a size range catering to their needs. Meanwhile, younger generations may prefer loose-fitting clothes and the latest denim trends like low-rise jeans, curve jeans, and straight-leg skinny jeans. Denim jeans are considered essential attire for manual laborers and are also a staple in the women’s wear market. With increasing standards of living and the impact of lockdowns on offline sales channels, clothing manufacturers and retailers have turned to in-store purchases and branded store visits less frequently. Instead, consumers, particularly men and smartphone users with high internet penetration, have shifted towards online channels and e-commerce websites for their denim jeans needs. Despite these changes, denim jeans remain a popular choice due to their comfort and versatility. Waistband adjusters ensure a perfect fit, catering to various preferences and sizes. Denim jeans continue to be an essential part of fashion clothing stores and specialty stores’ offerings, both online and offline.

    For more information on market segmentation with geographical analysis including forecast (2023-2027) and historic data (2017-2021) – Download a Sample Report

    Research Analysis

    The Denim Jeans Market encompasses a vast array of work clothes and casual wardrobe essentials, primarily made from Cotton and Denim fabric. Exporters and Importers worldwide source this Textile for its durability and versatility. Denim Jeans come in various Designs, Patterns, Colors, and Fittings, catering to diverse consumer preferences. Baby boomers and parents, for instance, may prefer Waistband adjusters for a more comfortable fit. The Denim collection includes Loose fitting-clothes and a Size range accommodating various body types. Styles continue to evolve, with Jackets and Shirts also featuring Denim fabric for a coordinated look.

    Market Research Overview

    The Denim Jeans market is a significant segment in the global apparel industry. With a focus on comfort and durability, denim jeans continue to be a wardrobe staple for consumers worldwide. The market consists of various players offering different styles, fits, and washes. These include classic denim jeans, skinny jeans, straight-leg jeans, and more. Brands employ various marketing strategies, such as collaborations and celebrity endorsements, to attract consumers. The market is also influenced by fashion trends and consumer preferences. Exporting countries like China and Pakistan contribute significantly to the global denim jeans market. The industry faces challenges such as increasing competition and rising production costs. Despite these challenges, the denim jeans market continues to grow, driven by consumer demand and innovation in design and technology.

    Table of Contents:

    1 Executive Summary
    2 Market Landscape
    3 Market Sizing
    4 Historic Market Size
    5 Five Forces Analysis
    6 Market Segmentation

    • End-user
    • Distribution Channel
    • Geography
      • APAC
      • North America
      • Europe
      • South America
      • Middle East And Africa

    7 Customer Landscape
    8 Geographic Landscape
    9 Drivers, Challenges, and Trends
    10 Company Landscape
    11 Company Analysis
    12 Appendix

    About Technavio

    Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

    With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: [email protected]

    SOURCE Technavio

    Originally published at–expanding-retail-space-to-boost-the-market-growth-technavio-302141603.html
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