Friday, June 14, 2024

Global Toothpaste Market Trends and Forecast Report 2023: Biodegradable Tubes, Growing Herbal Oral Care, Toothpaste Tablets and Sugar-free Toothpaste Grow in Popularity

DUBLIN, July 31, 2023 /PRNewswire/ — The “Global Toothpaste Market: Analysis By Type, By End User, By Distribution Channel, By Region Size, Trends and Forecasts to 2028” report has been added to’s offering.

The global toothpaste market, valued at US$20.22 billion in 2022, is predicted to expand to US$25.55 billion by 2028, growing at a CAGR of 3.98% during the forecast period of 2023-2028.

In recent years, the demand for toothpaste has been growing, driven by the increasing inclination of people towards maintaining a proper oral care regime. Manufacturers are increasingly opting for sustainable packaging. As consumer preferences change, the toothpaste market is expected to deepen its offering in specific niches. New marketing techniques and advanced innovations along with rise in oral health consciousness will continue to boost the toothpaste market in the forthcoming years.

Market Segmentation Analysis:

  • By Type: Based on type, the global toothpaste market can be segmented into four segments: Whitening, Sensitive, Herbal, and Others. In 2022, Whitening toothpaste dominated the market, owing to the unique property of removing surface stains from the tooth’s enamel. Moreover, whitening toothpaste is affordable and there is a presence of key players like P&G and Colgate Palmolive in the market. During the forecasted period of 2023-2028, herbal toothpaste is forecast to be the fastest growing segment. It is made from natural ingredients derived from plants and formulated to provide oral hygiene benefits while avoiding the use of synthetic chemicals commonly found in conventional toothpaste. They are considered eco-friendly and healthier products as compared to chemical-based toothpaste.
  • By End User: The report provides the toothpaste market analysis based on end user: Kids and Adults. The adults segment has the highest share in the market. The kids segment is expected to be the fastest-growing segment in the forecasted period.
  • By Distribution Channel: Based on distribution channel, the toothpaste market can be segmented into four channels: Hypermarkets, Retail Stores, Pharmacies and Online Stores. Hypermarkets occupied the largest share in the market. These stores usually offers a wide range of toothpaste brands, flavors, and formulations available. This variety allows the consumers to choose the toothpaste that best offers their taste and preferences. Moreover, hypermarkets may offer promotions, discounts or loyalty programs on toothpaste to attract customers, augmenting market growth. Online Stores is the fastest growing segment during the forecasted period. Online stores provides convenience and accessibility to customers who prefer to shop from the comfort of their homes. Many retailers, including both large e-commerce platforms and specialized online retailers, offer toothpaste on their website or mobile apps. Furthermore, online stores provides customer reviews and ratings which allows customers to make better choices. Thus, the use online stores to purchase toothpaste is going to boost the sale of toothpaste rapidly.
  • By Region: According to this report, the global toothpaste market can be divided into five major regions: Asia Pacific, Europe (Germany, The UK, France, Spain, and Rest of the Europe), North America, Latin America and Middle East and Africa. Asia Pacific holds the largest share of the global toothpaste market, owing to its high population density, thereby making it the largest toothpaste market. China, Japan, and India are the exclusive contributors to the manufacturing and supply of toothpaste globally. China has a huge population, which creates a large domestic market for toothpaste and other oral care products. Moreover, the Chinese middle class has been rapidly expanding leading to high purchasing power, which further results in rising demand for toothpaste. India’s toothpaste market is transitioning which has Ayurvedic ingredients. Herbal or Natural toothpaste holds a significant share in the Indian toothpaste market. Brands like Patanjali, Dabur Red are popularized in India.

Global Toothpaste Market Dynamics:

  • Growth Drivers: The global sensitivity rate is increasing at a rapid pace. The use of tobacco and beverages like tea and coffee affect the oral health of a consumer. Sensitivity, a common condition nowadays, penetrates and causes discomfort. The prevalence of oral health problems, from brittle teeth to oral cancer, has increased with heavy tobacco use, whether it be from cigarette smoking or chewing raw leaves. These conditions have drastically increased the use of sensitive toothpaste. Furthermore, the market is expected to grow owing to rapid urbanization, increasing disposable income, rise in oral health consciousness, growing establishment of dental clinics in emerging economies, increase in number of oral diseases, etc. in recent years.
  • Challenges: Counterfeit products pose a serious threat to the toothpaste industry. Counterfeit toothpaste often contains substandard or harmful ingredients that may pose health risks to consumers. These ingredients can include contaminants, improper formulation, or even toxic substances. Additionally, manufacturers face challenges as a result of the complicated regulatory structure, which causes delays in offering innovative solutions and stifles market growth.
  • Market Trends: The toothpaste market is evolving by launching new exotic flavors. This provides consumers with more options to choose from. For instance, Mint is a common traditional flavor but cinnamon, lemon-lime, bubble-gum, fennel pine, and fruity flavors are new to the market. Launching new flavors helps to build a specific niche that attracts consumers who are looking for unique flavors. More trends in the market are believed to grow the toothpaste market during the forecasted period, which may include, celebrity endorsements, rising popularity of biodegradable tubes, rising premiumization, rise in herbal oral care, toothpaste tablets, sugar-free toothpaste, and many more.

Competitive Landscape and Recent Developments:

The global toothpaste market is fragmented, so there is a scope for further consolidation, particularly as companies see benefits to scale. This is largely due to the presence of small and large companies on a global scale with vivid toothpaste products and strong distribution networks. Leading companies like Colgate-Palmolive and Procter & Gamble Co. are competing against each other by innovating products with new features.

The key players in the global toothpaste are:

  • Procter & Gamble Co.
  • Hindustan Unilever Ltd.
  • Colgate-Palmolive
  • 3M Company
  • Haleon PLC
  • Avon Products, Inc.
  • Lion Corporation
  • Dabur India Ltd.
  • Sunstar Group
  • Beverly Glen Laboratories, Inc.
  • Science Arts
  • Himalaya Wellness Company

Some of the strategies among key players in the market are new launches and expansion. For instance, Colgate have a multitude of offerings (e.g. Colgate has been focusing on teeth whitening) and price points. Haleon’s Sensodyne brand has become associated with care of sensitive teeth across a number of geographies; driving penetration gains and increasing consumer awareness through recommendations by dental experts.

For more information about this report visit

About is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716


SOURCE Research and Markets

Originally published at
Images courtesy of

author avatar
NY Editor

Similar Articles

business banners

Most Popular