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Licensed sports merchandise market to grow by USD 7.58 billion from 2022 to 2027, Presence of companies like 47 Brand LLC, ANTA Sports Products Ltd. and Boardriders Inc., and more makes the market fragmented- Technavio

NEW YORK, Oct. 2, 2023 /PRNewswire/ — The licensed sports merchandise market is estimated to grow by USD 7.58 billion from 2022 to 2027, growing at a CAGR of 4.7%. The licensed sports merchandise market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer licensed sports merchandise market are 47 Brand LLC, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., Li Ning Co. Ltd., New Era Cap LLC, Nike Inc., Prada Spa, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Thornico AS, Under Armour Inc., VF Corp., and Adidas AG. The report provides a full list of key companies, their strategies, and the latest developments. Download a FREE Sample before buying

Company Offering:

  • ANTA Sports Products Ltd. – The company offers licensed sports merchandise such as Always Original t-shirts, laced tank tops, leggings, tights, joggers, and hoodies.
  • Boardriders Inc. – The company offers licensed sports merchandise such as apparel, shoes, and hats.
  • Columbia Sportswear Co. – The company offers licensed sports merchandise such as lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
  • For details on companies and their offerings – Buy the report!

By Geography, the market is classified as North America, Europe, APAC, South America, and Middle East and Africa. North America is estimated to contribute 34% to the growth of the global market during the forecast period. North America dominates the licensed sportswear market in 2022 owing to factors such as the presence of a growing sports industry and high rates of obesity and diabetes, encouraging more people to participate in sports activities to stay fit and healthy. The growing participation of people in sports activities will play a key role in the market growth in the region. The growing use of online shopping platforms to purchase sporting goods is a key factor contributing to the growth of the market in the North American region. Furthermore, growing demand for personalized sports products will drive market growth in North America during the forecast period.

Download a FREE sample report to get more insights on the market share of various regions and the contribution of the segments.

  • Impactful driver- High influence of celebrity endorsements on customer purchase decisions
  • Key Trend – Expansion of the distribution network
  • Major Challenges – The increasing competition from unorganized sectors

 Market Segmentation

  • By Distribution Channel, the market is classified into offline, and online. 

Technavio Research experts have provided more insights on the market share of segments – View a FREE Sample Report


  • How do the major trends impact the market?
  • How big is the North America market?
  • How do the key drivers and challenges impact the market?

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The sports apparel market size is estimated to grow at a CAGR of 6.82% between 2022 and 2027. The market size is forecast to increase by USD 75.6 billion. Furthermore, this sports apparel market report extensively covers market segmentation by distribution channel (offline and online), end-user (men, women, and children), and geography (North America, Europe, APAC, South America, and Middle East and Africa). One of the key factors driving the market growth is product premiumization due to the introduction of more innovative sports apparel.

The sports bras market size is estimated to grow by USD 10,293.83 million between  2022 and 2027. Furthermore, this sports bras market report extensively covers market segmentation by type (padded and non-padded), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). One of the key factors driving the global sports bras market growth is the increased participation of women in sports and fitness activities. 

Table of Contents:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Distribution Channel 

7 Market Segmentation by End-user 

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Company Landscape

12 Company Analysis

13 Appendix

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact US:

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

SOURCE Technavio

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